000.00 AEDOur Media Businesses pioneer digital out-of-home advertising, particularly in the UAE, while offering comprehensive agency services. We’re at the forefront of innovative advertising solutions, helping brands connect with their audiences in impactful ways.
Subsidiaries
Viola
Viola Communications is a major media company operating across Dubai and Cairo, renowned for holding exclusive outdoor advertising rights in Abu Dhabi on lampposts, bridges, and buses. It operates as a subsidiary under Multiply Group.
Viola Communications is a Multiply Group company.
Firefly
Firefly pioneers street-level digital media, providing dynamic advertising on taxis and rideshare vehicles in three countries, offering a distinctive and engaging advertising platform.
Firefly is a Multiply Group company.
Media 247
Media 247 is Dubai's premier outdoor advertising company, with over 45 locations and partnerships with top brands, including expanded reach through RTA Taxi acquisitions. It operates as a subsidiary under Multiply Group.
Media 247 is a Multiply Group company.
Backlite
BackLite, a specialist Out-of-Home (OOH) media company based in the UAE, is renowned for its innovative advertising strategies and elegantly designed sites in prestigious locations. BackLite maximizes a brand's desirability, distinguishing between mere necessity and deep desire, single purchases and lifelong loyalty, and noticing a brand and being irresistibly drawn to it.
Backlite is a Multiply Group company.